Tag Archives: Television

What the three wise monkeys would look like today


Dearhearts, i was saving this as my weekend words of advise but due to WordPress and the internet totally ganging up against me i missed a lot of our heart to hearts. We live in an age where there are no rules. We can choose to be as removed, as involved, organic, processed, real friends, cyber friends, earthy, digital print, the list of oxymorons go on and the best part is we can also choose to be all of it! No rules no fear only one – no evil – let’s love one another and learn to share. As YMBL’r Samb said, Till the sun rises, till the sun is afraid to rise again BIGLOVE.

Big shout out to YMBL’rs Dandan, Rags and Raj for inspiring this post on Monday sooooo close to work being over guys it’s 6;30pm India time. Hang in there:-)

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World without strangers

This YMBL’r Shiv Burman was wearing a classic blue t-shirt that i didn’t pay much attention to initially but i noticed words embroidered on the sleeve and upon asking it said, ‘world without strangers’. My mind immediately started spinning with the possibilities. Sooo much BIGLOVE! I looked it up and it’s a Hong Kong based retail giant, Giordano movement, that they have incorporated as their loyalty rewards program. If you buy upwards of $300 you join their WorldWithoutStrangers rewards group and have multiple shopping benefits. I admit this got me a bit disenchanted with the whole thing. I was expecting maybe a HUGE ad campaign with gorgeous visuals, depiction of far flung cultures mashing together or an organization that reaches out to people and says i want to know you i want to understand you and help you. I almost didn’t write about it but then the three words wouldn’t leave me so i thought lets make this powerful. It’s so intrinsically part of YMBLife that i have to talk about it. No strangers, no judging, only accepting. Differences are good they keep life interesting and force you to learn more. Let people in, next time you’re out say HI to a new person. If they think you’re weird thats their problem don’t worry about it just do it. The one person who doesn’t think so and says hi back *priceless* Love you peeps! Spread the YMBL word and follow me on twitter/instagram/tumblr @sashachhetri to share your life with me. I wanna know whats going on with you!

YMBL'r Shiv Burman

YMBL’r Shiv Burman

YMBL is into style with meaning!

YMBL is into style with meaning!





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Magic Mondays: Metrosexual Meter


Imma noticing a lot of confusion regarding the term metrosexual. Let me break it down for you – First and most importantly, being metrosexual has nothing to do with sexual orientation.

Coined by Mark Simpson, it is essentially a media and marketing buzzword used to identify a new crop of consumers that came about with rapid urbanization. In a Salon.com article entitled “Meet The Metrosexual” (July 2003), Simpson said, “old-fashioned (re)productive, repressed, unmoisturized masculinity was being given the pink slip by consumer capitalism. The stoic, self-denying, modest straight male didn’t shop enough — his role was to earn money for his wife to spend — so he had to be replaced by a new kind of man, one less certain of his identity and much more interested in his image… A man, in other words, who is an advertiser’s walking wet dream.”

The metrosexual man therefore has enough discretionary income to spend money on non-basics. So he’s in the know about the latest hairstyles, wears cool clothes and likes to have a variety of shoes for different occasions. He grooms, he likes to party, he flirts non-stop, he is cultured and will be interested in cinema, art, literature, he might even host better dinner parties than your average Twinkie Hostess. His lifestyle and exposure makes him intrinsically more sensitive because he acknowledges and is aware of differing perspectives. He is awesome and at YMBL we are mucho proud of our metros

So fellows next time you’re horrified that someone (it’s usually a girl) called you a metrosexual don’t be! And ladies pleassee stop saying you “don’t want to date a metro”, you clearly do not know what the word actually means. Metrosexuals are the present and the future of our consumer happy generation.  xoxo

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Weekends are precious

Weekends are precious

Add this to you bucket list and then get off your ass and do something you’ve been wanting to do! Happy weekending gorgeous! (photo courtesy @perniaspopupshop)

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