Category Archives: YMBLife

Find me Fridays: find yourself!


I decided to step up my Find me Friday post because its summer and Delhi’s scorching heat is just not good for the soul! We all need to regroup and find ourselves. it’s too hot to even go shopping!! 🙂 Tis definitely the time to travel!! Make plans change em but don’t break em. It’s hard to get time off to go riding into the sunset anyday and everyday but this weekend think about driving somewhere close by with some good peeps and chillllinnnggg instead of spending all your money popping bottles at the club – that’s getting old brah! I’m working on finding all the best weekend away spots that we can drive to and talk about YMBLife why don’t you add yours to my list. Comment away!

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This is Water

A really nice food for thought video because along with our wardrobes we must also expand our minds. Have a great Tuesday YMBL’rs

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What the three wise monkeys would look like today


Dearhearts, i was saving this as my weekend words of advise but due to WordPress and the internet totally ganging up against me i missed a lot of our heart to hearts. We live in an age where there are no rules. We can choose to be as removed, as involved, organic, processed, real friends, cyber friends, earthy, digital print, the list of oxymorons go on and the best part is we can also choose to be all of it! No rules no fear only one – no evil – let’s love one another and learn to share. As YMBL’r Samb said, Till the sun rises, till the sun is afraid to rise again BIGLOVE.

Big shout out to YMBL’rs Dandan, Rags and Raj for inspiring this post on Monday sooooo close to work being over guys it’s 6;30pm India time. Hang in there:-)

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YMBL ghost alert

This is how we roll

This is how we roll

Babieesss!! Something reallllyyy creepy happened. I woke up one more morning and was informed by a YMBL’r that my blog had been deleted. I was like whhhaaa whaaa. I got online and tried everything i could think of but he was right it was gone! Just gone. I cried, i beat my chest i worried about my YMBL’rs and how they would survive without my love but then i got it together and realized there is something called WordPress Support. To cut a desperately long story short i’m back. Has this ever happened to any other WordPress users? You wake one morning and lose all your content and have no idea why then after a few frustrating emails suddenly your blog is back like it never left you and nobody is explaining how why what when. Oohh that sounds creepily like ghosts of relationships past. Bro stick with me and lets move on from this. I have sooooo many great stories for you:-)

Happy to be back,


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Who are you calling a Mama’s Boy?

Proud to be a mama's boy!

Proud to be a mama’s boy!

You bad boy, I’m calling you a mama’s boy! Todays the day boys to know that there is nothing emasculating about being close to your moms – if anyone says so tell them to talk to me. OR read this fantastic article by author of The mama’s boy myth Kate Stone Lombardi. An excerpt below!

Somehow, when so many of our other beliefs about the roles of men and women have been revolutionized, our view of the mother-son relationship has remained frozen in time. We’ve dramatically changed the way we raise our daughters, encouraging them to be assertive, play competitive sports and aim high in their educational and professional ambitions. We don’t fret about “masculinizing” our girls. As for daughters and their fathers, while a “mama’s boy” may be a reviled creature, people tend to look tolerantly on a “daddy’s girl.” A loving and supportive father is considered essential to a girl’s self-esteem. Fathers are encouraged to be involved in their daughters’ lives, whether it’s coaching their soccer teams or escorting their teenage girls to father-daughter dances. A father who flouts gender stereotypes and teaches his daughter a traditionally masculine task—say, rebuilding a car engine—is considered to be pretty cool. But a mother who does something comparable—like teaching her son to knit or even encouraging him to talk more openly about his feelings—is looked at with contempt. What is she trying to do to that boy?

There’s change in the air boys and girls let’s embrace it and shamelessly celebrate our moms today!

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World without strangers

This YMBL’r Shiv Burman was wearing a classic blue t-shirt that i didn’t pay much attention to initially but i noticed words embroidered on the sleeve and upon asking it said, ‘world without strangers’. My mind immediately started spinning with the possibilities. Sooo much BIGLOVE! I looked it up and it’s a Hong Kong based retail giant, Giordano movement, that they have incorporated as their loyalty rewards program. If you buy upwards of $300 you join their WorldWithoutStrangers rewards group and have multiple shopping benefits. I admit this got me a bit disenchanted with the whole thing. I was expecting maybe a HUGE ad campaign with gorgeous visuals, depiction of far flung cultures mashing together or an organization that reaches out to people and says i want to know you i want to understand you and help you. I almost didn’t write about it but then the three words wouldn’t leave me so i thought lets make this powerful. It’s so intrinsically part of YMBLife that i have to talk about it. No strangers, no judging, only accepting. Differences are good they keep life interesting and force you to learn more. Let people in, next time you’re out say HI to a new person. If they think you’re weird thats their problem don’t worry about it just do it. The one person who doesn’t think so and says hi back *priceless* Love you peeps! Spread the YMBL word and follow me on twitter/instagram/tumblr @sashachhetri to share your life with me. I wanna know whats going on with you!

YMBL'r Shiv Burman

YMBL’r Shiv Burman

YMBL is into style with meaning!

YMBL is into style with meaning!





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Suit up for Summer

My major YMBLife alert is PCO! If you haven’t already been what are you waiting for??? Check it out! Delhi‘s worst kept secret, it’s speakeasy concept is perfect for when i get into my ‘NewYork return’ mood. 20’s prohibition style bars were my go to for stiff drinks and great conversation so imma happy i have PCO here!

What really makes it for me is YMBL’r of the week PCO partner Vaibhav Singh. This mixologist extraordinaire is serious about his summer suits, has his tailor on speed dial and is a great listener (number one skill to hone if you’re looking to move from owning your home bar to ruling your bar bar)! Stay tune for more of his style secrets or go there get a crazy cocktail tell him YMBL sent you and ask him yourself!

YMBL'r of the week - Vaibhav Singh

YMBL’r of the week – Vaibhav Singh


The look!

The look up close and personal

White linen shirt – check

Baby blue linen jacket – check – special mention, buttons. Don’t forget to pay attention to your buttons boys. These little babies can really elevate your look and add character to an otherwise regular jacket.

White chinos rolled up – check

Pocket square to wrap it all together – check

Braided brown belt – check

Brown loafers – check

Whisky in hand – check and double check – PCO + YMBL recommendation, try japanese whisky Hibiki on the rocks. You will NOT be disappointed!

All my fellas if you need help finding this look or creating a suave summer wardrobe for yourself leave me a comment or email me at Follow me on twitter @sashachhetri for more real time YMBLife updates and whiskey conversations!


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Thirsty Tuesday


Phew! Needed a break after too many of these yummmyy Watermelon Martinis at Smoke House Deli, Khan Market! Fellows take your date here ASAP its fun and not intimidating yet really chic and the decor and graphics make for striking up lively conversation. Perfect for a first date! Food is served as small bites or easy to eat sandwiches and salads so you’re not getting down and dirty with your plate when you should be focusing on getting down and dirty with your date;-) Follow me on twitter @sashachhetri for instant real time updates on where and how to live your YMBLife!


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Magic Mondays: Metrosexual Meter


Imma noticing a lot of confusion regarding the term metrosexual. Let me break it down for you – First and most importantly, being metrosexual has nothing to do with sexual orientation.

Coined by Mark Simpson, it is essentially a media and marketing buzzword used to identify a new crop of consumers that came about with rapid urbanization. In a article entitled “Meet The Metrosexual” (July 2003), Simpson said, “old-fashioned (re)productive, repressed, unmoisturized masculinity was being given the pink slip by consumer capitalism. The stoic, self-denying, modest straight male didn’t shop enough — his role was to earn money for his wife to spend — so he had to be replaced by a new kind of man, one less certain of his identity and much more interested in his image… A man, in other words, who is an advertiser’s walking wet dream.”

The metrosexual man therefore has enough discretionary income to spend money on non-basics. So he’s in the know about the latest hairstyles, wears cool clothes and likes to have a variety of shoes for different occasions. He grooms, he likes to party, he flirts non-stop, he is cultured and will be interested in cinema, art, literature, he might even host better dinner parties than your average Twinkie Hostess. His lifestyle and exposure makes him intrinsically more sensitive because he acknowledges and is aware of differing perspectives. He is awesome and at YMBL we are mucho proud of our metros

So fellows next time you’re horrified that someone (it’s usually a girl) called you a metrosexual don’t be! And ladies pleassee stop saying you “don’t want to date a metro”, you clearly do not know what the word actually means. Metrosexuals are the present and the future of our consumer happy generation.  xoxo

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UPDATE! Find me Fridays: A blue leather jacket


Hey hey! Major update on my Find me Friday post where we discovered Hyena the awesome kickin it old school label. My Very fashion forward YMBL’r you will be happy to know that they will definitely custom make the same jacket for you. Creative head and sole owner (Laura’s brother Paul is no longer in the picture: family + business tsk tsk) of the label, Laura M, was super sweet and responded to allll my enquiries!

It will cost £275 upwards depending on if left plain or added stud work (you know we say studs alll the way). Email me at to find out deets on how to contact them or leave me a comment and i’ll get back to you!

While Hyena no longer has a store and is retailing online exclusively they have a LOT of exciting things in the works stay tuned to YMBL to find out more:-)

P.S – It’s ladies night in a lot of bars this Sunday (Raasta at Hauz Khas Village) get your swag on and go do your thing! Follow me on twitter @sashachhetri for more instant updates on where you should be celebrating your crazy YMBLife!

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