Category Archives: Magic Mondays

Magic Mondays: Sunglasses + Pout = heartmelt combination

Lets scream and shout

Lets scream and shout

And let it all out

And let it all out

I think pictures scream loud and proud in this case. But you knowww how i always have to say what i gotta say – Seeing as i received these from different YMBL’rs AaditO and Nipun7c i’m thinking this could be a real thing. You know how wearing sunglasses indoors was all the rage at one point and then it got really lame and only non YMBL’rs and Kanye West was doing it. I think its making a comeback. But NOT in a i’m-such-a-cool-guy kinda way but more of a i’m-so-comfortable-with-myself-that-i-can-make-fun-of-myself-trying-to-be-cool-and-actually-be-really-cool. Didja get it? Didja? YMBL’rs are so ahead of the curve that they add a twist to the trend and throw in the pout!

I’m loving the big picture. Hanging at a club, making peeps giggle at your silly but suave vibe. Instagram moment, throw on your shades make them giggle some more and then pout, this way everyone know its a bit of a joke/you’re so cool and comfy you don’t mind laughing at yourself/giving others a chance to have a good time at your expense – instant heartmelt and secretly EVERYONE loves a good pout. Lemme see you do it! Send me pictures at 🙂


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Magic Mondays: Metrosexual Meter


Imma noticing a lot of confusion regarding the term metrosexual. Let me break it down for you – First and most importantly, being metrosexual has nothing to do with sexual orientation.

Coined by Mark Simpson, it is essentially a media and marketing buzzword used to identify a new crop of consumers that came about with rapid urbanization. In a article entitled “Meet The Metrosexual” (July 2003), Simpson said, “old-fashioned (re)productive, repressed, unmoisturized masculinity was being given the pink slip by consumer capitalism. The stoic, self-denying, modest straight male didn’t shop enough — his role was to earn money for his wife to spend — so he had to be replaced by a new kind of man, one less certain of his identity and much more interested in his image… A man, in other words, who is an advertiser’s walking wet dream.”

The metrosexual man therefore has enough discretionary income to spend money on non-basics. So he’s in the know about the latest hairstyles, wears cool clothes and likes to have a variety of shoes for different occasions. He grooms, he likes to party, he flirts non-stop, he is cultured and will be interested in cinema, art, literature, he might even host better dinner parties than your average Twinkie Hostess. His lifestyle and exposure makes him intrinsically more sensitive because he acknowledges and is aware of differing perspectives. He is awesome and at YMBL we are mucho proud of our metros

So fellows next time you’re horrified that someone (it’s usually a girl) called you a metrosexual don’t be! And ladies pleassee stop saying you “don’t want to date a metro”, you clearly do not know what the word actually means. Metrosexuals are the present and the future of our consumer happy generation.  xoxo

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Magic Mondays: Man Cleavage Etiquette

Photo courtesy @SamB

Photo courtesy @SamB

Good morning handsome! Todays Magic Monday topic is man cleavage. Accept it – it’s here to stay. I for one am all for it however eye candying would be a lot more comfortable if a few basic rules are followed.

Rule#1 – Don’t go deep V if you don’t work out.

I don’t think i need to explain this further. Just don’t.

Rule#2 – Evaluate your surroundings

You could be looking amazing but if its in the wrong place uh oh-uh no. For instance, if your job description does not include displaying cleavage don’t write it in. Less is more at work use your other assets to get ahead.

On the other hand, if you’re in a club, or its really late at a wedding and everyones drunk then it’s totally fine. More might bring you more in this case so go for it!

Rule#3 – Beware of unruly chest hair

Tiny tendril peeking out from under a shallow V is cute if you have the chutzpah to pull it off. Personally i recommend you shave to truly give this trend it’s due.

Rule#4 – Tapered fit, narrow silhouette

Cleavage looks best if your shirt is tapered at the waist and bottoms are skinny. Think dapper to avoid looking trashy.

Rule#5 – Own your cleavage

Flaunt it and be comfortable in your own skin. Don’t go all the way if you’re not entirely there yet, try easing into it, otherwise you’ll look like you’re trying too hard. Start by unbuttoning one or two of your shirt buttons a couple of nights. Then move onto a shallow V t-shirt  and then when you’re ready take the plunge. Its only boob, no pressure!

Thats it from me peeps. If you have anything to add/agree/disagree or want me to find you the perfect man cleavage tee leave me a comment and i’ll be happy to hunt them down for you!

A super special Thank You to my friends Sam and Aadit who inspired this post with their perfect man cleavage picture! 🙂

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